Princess Alex Ice Cream ReBranding

The rebranding of Princess Alex Ice Cream was my senior project at Northern Illinois University. I re-branded a small ice cream shop in Sycamore Illinois. The re-design featured a new look and feel with an expressive and fun logo. A new one page scrollable website (that is mobile responsive), menu design, stationery design, posters, T-shirts, and a 28 page recipe book by “Princess Alex” herself!

Princess Alex Ice Cream Logo

Princess Alex Ice Cream Recipe 28 Page Publication

Princess Alex Ice Cream Shirts

One page scrollable website.

Visit the live website here: jessicajdesign.com/princessalexicecream

Website built in Muse

Responsive mobile website

Poster Advertisement (18×24 in size)

Menu