The rebranding of Princess Alex Ice Cream was my senior project at Northern Illinois University. I re-branded a small ice cream shop in Sycamore Illinois. The re-design featured a new look and feel with an expressive and fun logo. A new one page scrollable website (that is mobile responsive), menu design, stationery design, posters, T-shirts, and a 28 page recipe book by “Princess Alex” herself!
Princess Alex Ice Cream Logo
Princess Alex Ice Cream Recipe 28 Page Publication
Poster Advertisement (18×24 in size)