The rebranding of Geneva Illinois was a semester project. At the end of the semester, I had the pleasure to present this project to Geneva’s Communication Coordinator. I presented a simple, yet modern logo that was flexible with my color palette.
Diving into a decorative type system to show the fun side of Geneva!
Etching provided by Shuttershock.
Etchings were combined with a book-like texture to capture Geneva’s vintage side. The imagery was then added in the same color palette as the matching etching to modernize the design. The publication is something that could sit comfortably on either a resident’s or a visitor’s coffee table.